BrandGuide for a data intelligence platform

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All elements of the branding work together as a unified language - clear, technological, and confident. It reflects Datom’s core values: innovation, precision, and dynamism. The result is a visual style that not only distinguishes the company from competitors but also evokes a sense of trust, motion, and intellectual leadership.

The typography was chosen for its geometric clarity and contemporary form. It perfectly reflects the brand’s character - logical, structured, yet flexible and alive.

The color palette combines energy and stability. The main orange tone symbolizes activity, technological drive, and modernity. It creates a focal point and evokes associations with movement, speed, and action.

Datom’s branding establishes a distinctive visual identity that merges technological precision with human warmth. It was designed to convey the company’s essence - intelligence, motion, analytical thinking, and confidence in the future.
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